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People School: Flagship Product Source of Truth
This document serves as the central repository for all essential information regarding Science of People's flagship product, People School. It is intended for internal teams (Marketing, Sales, Content, and Customer Support) to ensure consistency in product positioning, pricing, and features.
What is People School?
People School is our premier online course designed to teach the science of human behavior to help individuals master their social skills, improve communication, and build charismatic connections in both their personal and professional lives. It is the culmination of years of research and methodology developed by Person.
Core Mission: To provide a comprehensive, science-backed methodology for understanding and influencing human interaction.
Key Marketing Taglines
These taglines should be used consistently across all promotional materials and sales conversations.
- "Master the Art of Human Connection."
- "Your Science-Backed Guide to Charisma, Connection, and Communication."
- "The Nonverbal Advantage: Learn the Science of People."
Course Content Overview
People School is structured into several core modules, with ongoing bonus content and resources.
| Module Title | Focus Area | Key Learning Outcomes |
|---|---|---|
| Nonverbal Communication | Body language, microexpressions, tone of voice | Decoding subtle signals, improving first impressions |
| Charisma & Connection | Socializing, conversation skills, networking | Starting and sustaining conversations, building rapport |
| Influence & Persuasion | Leadership, selling ideas, building trust | Ethical persuasion, magnetic presence |
| Emotional Intelligence | Reading and managing emotions, conflict resolution | Empathy, managing difficult conversations |
Access and Enrollment
| Feature | Details |
|---|---|
| Access Duration | Lifetime access to all current and future content updates. |
| Delivery Method | Self-paced online video modules, downloadable workbooks, private community forum. |
| Customer Support | Dedicated email support from the People School Coordinator, Person. |
Pricing and Financial Options
The following are the standard pricing plans. All prices are subject to change based on promotions and annual review.
| Plan | Price (USD) | Payment Structure | Notes |
|---|---|---|---|
| Standard Enrollment | $XXX.00 | Single payment | Full, lifetime access |
| Flexible Payment Plan | $YY.00/month for Z months | Installment plan | Includes a small financing fee. |
| Premium Bundle | $ZZZ.00 | Single payment | Includes People School + People Coach Starter Package. |
Financing Options: We partner with a third-party service provider to offer extended financing for qualified customers. Details are provided on the People School sales page.
Sales Strategy
The sales strategy for People School focuses on problem-solving and transformation.
- Pain Points to Address: Loneliness, fear of public speaking, feeling misunderstood, plateauing in career growth due to poor 'soft skills'.
- Key Transformation: Moving from socially awkward/invisible to charismatic, confident, and influential.
- Upsell Opportunity: Graduates are prime candidates for the People Coach program for personalized, advanced training. Ensure the People Coach link is shared: Direct link to schedule an initial consultation Calendar event.
Related Resources
- Full Curriculum Breakdown for Content Team: File
- People School Customer Success FAQ: File
- Affiliate and Partner Program Guidelines: File
- Current Marketing Campaign Assets (Images/Videos): File